West of 42nd
We help you get out of working in your business so that you can work on your business.
Operational support for solopreneurs and small teams who need the day-to-day handled — customer service, bookkeeping, data, research, and business setup — without the overhead of a full-time hire. We work with businesses across industries, with particular experience supporting wellness providers — behavioral health practices, life coaches, beauty professionals, physical therapists and personal trainers/gym owners.
Explore our services
You Didn't Start Your Business to Manage Every Detail
Running a growing business means balancing the work you're actually good at with the emails, the reconciling, the paperwork, and the hundred small tasks that eat your week.
As your business grows, those responsibilities grow with it.
West of 42nd provides dependable operational support so your business keeps moving forward without the overhead of hiring before you're ready.
“If you want to go fast, go alone. If you want to go far, go together.” - unknown
Three Ways We Can Work Together
Ongoing Support
Consistent, deliverable-based support for the recurring tasks that keep your business running — inbox management, bookkeeping, and more. No hourly tracking — you know exactly what you're getting each month.
One-Time Projects
Business setup, data organization, research, and systems work — scoped, quoted, and delivered as a defined project with a clear end point.
VA Day/Half Day
Need to clear a backlog or knock out a short-term project fast? Book a focused block of time — a half day or full day — and get dedicated, uninterrupted support without a monthly commitment.
Why West of 42nd?
I don't just complete tasks — I help create smoother operations.
By improving processes and providing dependable operational support, I help solopreneurs and small teams:
Spend less time on administrative work
Respond to customers faster and more consistently
Keep the books reconciled without dreading them
Make decisions backed by organized data and real research
Get new products or business functions set up correctly the first time
Build a stronger operational foundation for growth
Ready to Simplify Your Operations?
1.Schedule A Consultation
We'll discuss your business, current challenges, and goals.
2. Choose The Right Support
Select the support based on your needs.
3.Focus On What Matters
With reliable operational support in place, you can spend more time focusing ON your business.