West of 42nd
We help you get out of working in your business so that you can work on your business.
We provide operational support for solopreneurs and small teams who need the day-to-day handled — customer service, bookkeeping, data, research, and business setup — without the overhead of a full-time hire.
Explore our services
You Didn't Start Your Business to Manage Every Detail
Running a growing business means balancing the work you're actually good at with the emails, the reconciling, the paperwork, and the hundred small tasks that eat your week.
As your business grows, those responsibilities grow with it.
West of 42nd provides dependable operational support so your business keeps moving forward without the overhead of hiring before you're ready.
What We Offer
Customer Service
Your customers get timely, on-brand responses — without it falling on you. I manage your inbox, respond to inquiries, maintain a response template library, and flag anything that needs your personal attention.
Research Projects
Vendor comparisons, market research, competitor analysis, tool evaluations — when you need real answers before you make a decision, I do the digging and deliver a clear, usable summary.
Light Bookkeeping
Payments reconciled, expenses paid, books kept current. I handle the recurring financial housekeeping — reconciling incoming payments and paying outgoing expenses — so your numbers are accurate and up to date without you touching a spreadsheet.
Business Setup
Launching a product or formalizing your business shouldn't stall out on paperwork. I handle the operational side of getting set up: business filing paperwork, product labeling requirements, cost-efficient shipping research, and FAQ documentation your customers will actually use.
Date Organization
Scattered spreadsheets, disorganized drives, and inconsistent naming conventions slow you down. I build and maintain systems that make your data usable — organized, labeled, and easy to find.
One-Off Projects
Have something that doesn't fit a neat category? If it's operational, it's probably something I can help with. One-off projects are scoped individually based on what you need.
“If you want to go fast, go alone. If you want to go far, go together.” - unknown
Why West of 42nd?
I don't just complete tasks — I help create smoother operations.
By improving processes and providing dependable operational support, I help solopreneurs and small teams:
Spend less time on administrative work
Respond to customers faster and more consistently
Keep the books reconciled without dreading them
Make decisions backed by organized data and real research
Get new products or business functions set up correctly the first time
Build a stronger operational foundation for growth
Three Ways We Can Work Together
Ongoing Support
Consistent, deliverable-based support for the recurring tasks that keep your business running — inbox management, bookkeeping, and more. No hourly tracking — you know exactly what you're getting each month.
One-Time Projects
Business setup, data organization, research, and systems work — scoped, quoted, and delivered as a defined project with a clear end point.
VA Day/Half Day
Need to clear a backlog or knock out a short-term project fast? Book a focused block of time — a half day or full day — and get dedicated, uninterrupted support without a monthly commitment.
Ready to Simplify Your Operations?
1.Schedule A Consultation
We'll discuss your business, current challenges, and goals.
2. Choose The Right Support
Select the support based on your needs.
3.Focus On What Matters
With reliable operational support in place, you can spend more time focusing ON your business.