West of 42nd

We help you get out of working in your business so that you can work on your business.

WE’RE SKILLED IN DOING THE MOST SO YOU DON’T HAVE TO

At West of 42nd, we specialize in supporting fitness professionals, coaches and behavioral health providers by offering virtual office management, business optimization and digital product creation services. To create ease and invite flow, we help you establish systems and processes + utilize people resources that allow you to better serve your clients AND give back your time for the people and things most important to you. As you work to grow your business, we’ll be right there alongside you handling all of the details.

Woman with headset working at computer in office

“You can do anything. But you can’t do everything.” - David Allen

THERE ARE NOT ENOUGH HOURS IN THE DAY TO DO IT ALL - ALONE

Running a successful business or practice that focuses on the physical, mental or emotional well-being of others is no small feat, especially when you’re managing everything on your own. Without the support of a virtual office manager, the daily challenges can quickly pile up.

Woman sitting at a desk in an office, appearing stressed or tired while looking at a computer screen, with her hand on her forehead.

With a commitment to reliability, efficiency, and discretion, let us provide the support you need so you can continue making a difference in your clients' lives.

Icon depicting a document labeled "SOP" with a gear symbol representing standard operating procedures.

  • From client onboarding to service delivery, we refine your workflows, create clear standard operating procedures, and implement automations that save time and reduce stress. Perfect for solopreneurs ready to build a solid foundation for long-term success.

Outline of a person with headphones on a computer screen, light blue background.

  • Take your business to the next level with a dedicated Virtual Office Manager. We handle email and calendar management, expense tracking, client data management and act as a liaison between you, vendors, and team members. Available as a standalone service or bundled with Practice Optimization for maximum efficiency.

Icon of a computer monitor displaying a document on a blue background.

  • Description text goes hereTurn your expertise into a workbook, journal, or e-book that enhances your brand and generates revenue. I help solopreneurs bring their ideas to life with professionally designed digital products—without the overwhelm. From content organization to polished design, I handle the details so you can focus on what you do best.

“If you want to go fast, go alone. If you want to go far, go together.” - unknown

What is the cost of doing it on your own?

  • Overwhelming Administrative Tasks: From scheduling appointments to managing client communications, administrative work can eat away at your time and energy, leaving you feeling drained before you even start seeing clients.

  • Inefficient Scheduling: Missed appointments, double bookings, and back-and-forth scheduling conflicts can create unnecessary chaos, leaving you frustrated and your clients inconvenienced.

  • Billing and Insurance Hassles: Navigating the complexities of claims, payments, and reimbursements can be confusing and time-consuming, pulling you away from what you do best—helping clients.

  • Burnout from Wearing Too Many Hats: Trying to balance client care, business management, and personal well-being often leads to burnout, affecting both your practice and your mental health.

  • Missed Growth Opportunities: Without the right support, it’s hard to focus on growing your practice, expanding services, or improving client care when you’re bogged down by daily operational demands.

  • Decreased Client Satisfaction: Inconsistent communication or delayed responses can negatively impact your clients’ experience, undermining the trust and rapport you’ve worked so hard to build.

Person with blue hair and glasses, wearing a sequined top, smiling outdoors near a tree.

Hi, I’m Amber and girl I see you are STRESSED!

You’re doing too much…literally. That’s not healthy for you or your business and I want to change that. As a Virtual Operations Manager my role is to provide you the breathing room to work ON your business so you can get out of working IN your business.